Industry layer
Instagram DM → intake handoff
First Meta DM auto-replies with a qualification link. Five-question form captures budget, treatment interest, and availability, then books directly into the injector's calendar.
Med Spas · Westport, CT
Cosmetic buyers browse at midnight and book in the morning. The practice that responds while they're still scrolling wins the consultation.
Fairfield County · Connecticut
Where med spas leak in Westport
Industry leak
The 9 PM Instagram DM asking about tox pricing goes unanswered until the next day. By then, the competitor with automated text-back has already booked the consult.54% of cosmetic inquiries arrive outside business hours.
Local leak
Westport's leak is tonal exposure. Firms here mostly own the response-time problem eventually, then plug in stock automation, and the stock automation is precisely what this audience is trained to detect. The prospect who receives a templated drip from a Westport firm does not just disengage from the sequence; they discount the firm, because in this town the quality of your writing is assumed to predict the quality of your work.
Combined: a med spa in Westport, CT loses both, the industry's response-time leak compounded by the Westport market's specific tonal expectations. The system Paramount installs addresses both at the same time.
What gets installed
Industry layer
First Meta DM auto-replies with a qualification link. Five-question form captures budget, treatment interest, and availability, then books directly into the injector's calendar.
Industry layer
Tox / filler / laser / energy-based each have different candidate criteria. AI asks the right questions and flags contraindications before booking.
Local layer
Claude is prompted on the principal's actual writing, so the instant reply and every follow-up read like letters from the firm, never like a funnel wearing its letterhead.
What Westport med spas ask
From the journal
Begin
Three doors. Two move money today. Same architecture, calibrated for Westport, CT.