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Free · 4 questions · 2 minutes
How much revenue is your intake leaking?
Slow response, weak qualification, and missing follow-up cost premium service brands more revenue than any marketing channel generates. The calculator below gives you the math, derived from your own numbers, not fabricated metrics.
- No credit card
- No demo booking required
- Math from Harvard Business Review research
Diagnostic
Quantify your revenue leak
1 / 4
How many leads do you receive per month?
Form submissions, inbound calls, referrals, roughly.
How the math works
Nothing fabricated.
Three numbers are derived from your inputs and three numbers come from published conversion research:
- Current capture rate (your input)
- Selected by your response-time bracket. Sub-5-minute response hits ~95% capture; 4 to 24-hour response hits ~18%. Numbers from InsideSales.com benchmarks.
- Current close rate (your input)
- You select your current consult-to-close percentage.
- Installed capture rate (research)
- 85%, the stable rate for sub-60-second qualified response per Harvard Business Review's "The Short Life of Online Sales Leads" (2011, replicated 2019).
- Installed close rate (research)
- Your current rate × 1.4 (better-pre-scored leads close higher), capped at 75% so the math never compounds into fantasy.
Annual revenue impact = (installed_capture × installed_close × your_aov × 12) − your current. The result is bounded, it can't exceed 5× your current annual.
What to do with the number
Three doors after the audit.
Diagnostic engagement
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