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How much revenue is your intake leaking?
Slow response, weak qualification, and missing follow-up cost premium service brands more revenue than any marketing channel generates. The calculator below gives you the math — derived from your own numbers, not fabricated metrics.
- No credit card
- No demo booking required
- Math from Harvard Business Review research
Diagnostic
Quantify your revenue leak
1 / 4
How many leads do you receive per month?
Form submissions, inbound calls, referrals — roughly.
How the math works
Nothing fabricated.
Three numbers are derived from your inputs and three numbers come from published conversion research:
- Current capture rate (your input)
- Selected by your response-time bracket. Sub-5-minute response hits ~95% capture; 4–24-hour response hits ~18%. Numbers from InsideSales.com benchmarks.
- Current close rate (your input)
- You select your current consult-to-close percentage.
- Installed capture rate (research)
- 85%, the stable rate for sub-60-second qualified response per Harvard Business Review's "The Short Life of Online Sales Leads" (2011, replicated 2019).
- Installed close rate (research)
- Your current rate × 1.4 (better-pre-scored leads close higher), capped at 75% so the math never compounds into fantasy.
Annual revenue impact = (installed_capture × installed_close × your_aov × 12) − your current. The result is bounded — it can't exceed 5× your current annual.
What to do with the number
Three doors after the audit.
Diagnostic engagement
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90-min working session, written 1-page diagnosis on YOUR specific operation, recorded Loom walkthrough.
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