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The free instrument

The Intake Index.

A scored reading of how a practice handles the inquiries it already gets. Six questions, a 0–100 Index, a verdict — and the rubric printed on the page, because a diagnostic you cannot inspect is a sales letter.

The instrument

Six questions. One reading.

When a new inquiry arrives, how quickly does someone answer?First substantive response — not an autoreply receipt.
What happens to inquiries after hours and on weekends?Evenings, weekends, holidays — when the office is dark.
Can a prospect book an appointment online, without calling?
When a lead goes quiet, what follows?
Do you know how many inquiries you missed last month?
Is a prospect qualified before they reach the calendar?Budget, fit, urgency — screened before an hour is committed.

The rubric

Printed, not withheld.

Every scored diagnostic runs on a rubric. Most are kept behind an email wall, because the wall is the product. This one is printed where the score is: six lines, 100 points, weighted toward the failures that cost a premium practice the most — speed and coverage first, measurement last.

Response speed

Worth 25 points
  • Within minutes25
  • Within hours15
  • Next business day6
  • When we get to it0

After-hours coverage

Worth 20 points
  • They are answered20
  • Voicemail takes them8
  • Nothing does0

Online booking

Worth 15 points
  • Yes15
  • No0

Follow-up

Worth 15 points
  • A sequence — several touches over days15
  • One follow-up, then silence7
  • Nothing follows0

Missed-inquiry count

Worth 10 points
  • Tracked — we have the number10
  • We could guess4
  • No idea0

Qualification

Worth 15 points
  • Structured intake first15
  • Straight to a call8
  • Neither0

The verdict tiers

80–100
Composed.The practice answers what it is asked. Little of what we install would change your week.
55–79
Partial.The structure is present but the coverage is not. Points lost here are usually specific and cheap to recover.
30–54
Exposed.Inquiries are reaching the practice faster than the practice is reaching back.
Under 30
Unattended.The inquiries are arriving. Almost nothing is receiving them.

The weights are a judgment, and they are ours: response speed carries the most because the odds of reaching an inquiry collapse within minutes of its arrival — the Lead Response Management study's finding, directional but repeatedly replicated. Disagree with a weight and the arithmetic is right here to re-run by hand.

The companion instrument

Put dollars to the reading.

The Index reads how your intake behaves. The calculator below estimates what that behavior costs — four questions, math derived from your own numbers and published conversion research, with an emailed report if you want one. The report is optional; the arithmetic is not gated.

Diagnostic

Quantify your revenue leak

How many leads do you receive per month?

Form submissions, inbound calls, referrals, roughly.

For publishersEmbed this calculator

Add the Revenue Leak Calculator to your own site — free, no signup, no tracking of your visitors beyond our standard analytics. Paste this where you want it to appear. The embed keeps a small “Powered by Paramount Exposure” line.

<iframe
  src="https://www.paramountexposure.com/embed/leak-calculator"
  title="Revenue Leak Calculator by Paramount Exposure"
  width="100%"
  height="760"
  style="border:0;border-radius:12px;background:#0A0A0A"
  loading="lazy"></iframe>

How the calculator's math works

Nothing fabricated.

Three numbers are derived from your inputs and three numbers come from published conversion research:

Current capture rate (your input)
Selected by your response-time bracket. Sub-5-minute response hits ~95% capture; 4 to 24-hour response hits ~18%. Numbers from InsideSales.com benchmarks.
Current close rate (your input)
You select your current consult-to-close percentage.
Installed capture rate (research)
85%, the stable rate for sub-60-second qualified response per Harvard Business Review's “The Short Life of Online Sales Leads” (2011, replicated 2019).
Installed close rate (research)
Your current rate × 1.4 (better-pre-scored leads close higher), capped at 75% so the math never compounds into fantasy.

Annual revenue impact = (installed_capture × installed_close × your_aov × 12) − your current. The result is bounded, it can't exceed 5× your current annual.

What to do with the reading

Three doors after the instrument.

Smallest commitment

Keep the reading

The Index and the rubric are yours. Re-run it next quarter, share it, do nothing.

Diagnostic engagement

Commission a $2,500 audit

90-min working session, written 1-page diagnosis on YOUR specific operation, recorded Loom walkthrough.

Begin · /start

Full install

Install the AI Revenue System

21-day install, From $25K, runs autonomously. The system the instruments above are reading for.

Read the system

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Begin a Paramount engagement.

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