Industry layer
Instagram DM → intake handoff
First Meta DM auto-replies with a qualification link. Five-question form captures budget, treatment interest, and availability — then books directly into the injector's calendar.
Med Spas · Upper East Side, NYC
Cosmetic buyers browse at midnight and book in the morning. The practice that responds while they're still scrolling wins the consultation.
Manhattan · New York
Where med spas leak in Upper East Side
Industry leak
The 9 PM Instagram DM asking about tox pricing goes unanswered until the next day. By then, the competitor with automated text-back has already booked the consult.54% of cosmetic inquiries arrive outside business hours.
Local leak
On the Upper East Side, the inquiry arriving outside business hours is the rule, not the exception. The doorman recommendation, the building newsletter, the dinner-table intro — these all surface as inquiries at odd times, and most service brands have no one watching the inbox at 11pm on a weekend. The leak is not in lead generation. It is in catching the lead that has already been generated.
Combined: a med spa in Upper East Side, NYC loses both — the industry's response-time leak compounded by the Upper East Side market's specific tonal expectations. The system Paramount installs addresses both at the same time.
What gets installed
Industry layer
First Meta DM auto-replies with a qualification link. Five-question form captures budget, treatment interest, and availability — then books directly into the injector's calendar.
Industry layer
Tox / filler / laser / energy-based each have different candidate criteria. AI asks the right questions and flags contraindications before booking.
Local layer
Claude qualifies and replies in tone within 60 seconds, regardless of when the inquiry arrives. No call center, no after-hours service, no dilution of voice.
What Upper East Side med spas ask
From the journal
Med Spas in nearby markets
Begin
Three doors. Two move money today. Same architecture, calibrated for Upper East Side, NYC.