Famous for its irreverent disposition, model cult following, and super-soft fabrics, the boutique L.A.-based brand is unique for its genius in keeping an indie spirit while still offering fits and washes that appeal to a wide range of people. Guided by spontaneity, MOTHER has grown into a lifestyle brand with 4 yearly collections expanding across denim, sportswear, outerwear and accessories.

Guided by spontaneity, MOTHER has grown into a lifestyle brand with 4 yearly collections expanding across denim, sportswear, outerwear and accessories. The brand evokes the memories and experiences of growing up in California in the 70s – what you were wearing, what you were doing and who you were getting in trouble with. It reflects the freedom to be unfiltered, brazen and above all amusing.

Role

UX/UI Design

Branding

Art Direction